Forever 21 Rolls Out B.U.M. in 24 Countries
Forever 21 showcased the 1st B.U.M. Equipment Junior Line since 2010. The Collection was introduced in 24 countries and on their website. Stephen Wayne, Chairman of the Board of B.U.M. Equipment LLC, parent company of B.U.M. Equipment, was quoted as saying "This is a terrific launch for growing the B.U.M. Equipment Trademark that grows our footprint immensely."
The Collection will be introduced in Mexico, all 11 of their stores in Central and South America, and the USA. As well, it can be found throughout their European stores (including the U.K.) and in their Far East stores including Japan, China, Hong Kong, and Guam.