February 14, 2017 New York City
Stephen Wayne, Chairman of the Board of B.U.M. Equipment LLC announced today that B.U.M. Equipment has come to an agreement to license the Menswear Active Collection to Freeze. Wayne who had relaunched the 30th Anniversary collection late last year wanted to manufacture the main category until it found the right partner. Wayne was quoted as saying:" With Freeze we found the perfect company to license our most trusted asset the Menswear Piece with a rollout of a complete line of knitted Sportswear both manufactured domestically and imported. After meeting with Charlie Tebele, CEO of Freeze, late last year we came together very quickly. Their fine reputation with all the targeted retailers made the decision for me very easy. Not only are they one of the leaders in their arena but they excel in developing product for individual retailers." Targeting Back to school for the rollout at retail Freeze will be ready to ship possible capsules earlier and the Fall line will break at the February Magic Show in Las Vegas.
Tebele was quoted as saying “The B.U.M. Equipment Brand is nostalgic. We believe the time is ripe to recapture the consumer who was a fan when the brand originally launched plus the Young Men’s demo that will gravitate toward it due to compelling graphics & styling. Retro sports brands are on trend! The initial strategy for distribution is to focus on Specialty stores that target the hip Millennials.”
In addition, B.U.M. has signed Two other long term License agreements with Stepping Stones International. They will make a complete line of Boys and Girls Infants and Toddler Footwear including shoes, flip flops, and baby accessories and Boys and Girls Infants and Toddler Hosiery. Both Licenses will complement the Infants and Toddlers Sportswear which kicked off so successfully with Land N Sea Late Last Fall. This brings the total number of Licenses for B.U.M. to 10 since relaunching the Brand late last year.
Stepping Stones International CEO Jack Mehani was quoted as saying “ We are extremely excited about this Partnership. We feel this is a natural for us since we have an extensive knowledge and experience in these product categories, We are planning on launching a full collection for Holiday/Spring 2018 utilizing the B.U.M. Equipment brand recognition for its Heritage Direction and Brand reputation. Stepping Stones was established in 2009. The New York based company provides retailers branded private label and licensed stylish quality products at an affordable price.
B.U.M. Equipment LLC owns and operates the brand throughout the World with the exception of a few countries. Wayne is best known for licensing such iconic Brands as B.U.M., Sasson Jeans, Bugle Boy, Andrew Fezza, and Izod as well as many other brands. B.U.M. will seek to license out the remaining categories of Women’s and Boy’s 8-20 and Adult Footwear Bags and Hats over the next few months as it positions itself as a viable Heritage Brand for retailers throughout the World.
For More Information Contact Stephen Wayne at Licensing@bumequipmentclothing.com