B.U.M. Equipment Launches Footwear Collection for Fall 2018
February 26, 2018
Stephen Wayne Chairman of B.U.M. Equipment LLC announced today that it has entered into a License Agreement to manufacture and sell B.U.M. Footwear with New York based Unity Brands Inc. Unity currently has licenses for Andrew Fezza for Men’s Dress Footwear and Mecca for Streetwear. B.U.M. will give Unity a window into the Young Men’s and Older Boys Active Marketplace. Wayne was quoted as saying “that the addition of the Footwear category will bring our current license roster now to 11 for the USA Market. Price points for Men’s Shoes will be $24.99 to $39.99 and will be available for sale for Fall 2019.” B.U.M. launched their heritage collection of Sportswear exclusively at Urban Outfitters last Fall and has expanded its footprint since then to include 11 categories including Men’s Active wear, Underwear and Footwear, Girl’s and Boy’s Underwear, Girl’s Active wear, Infant’s and Toddler’s Sportswear, Hosiery and Footwear and Men’s and Ladies Hosiery, Eyewear, Fragrances.
In addition, Wayne has appointed Faith Wall to act as our Licensee Coordinator to solicit new licenses and coordinate the marketing of our brand to both Retailers and Manufacturers. Wall will start effective March 1, 2018.